Know Your Worth.
Charge Brands With Confidence.
Instant, 100% free creator rate calculator for TikTok, YouTube, Instagram, and Facebook brand deals. Estimate fair pricing, build deliverables packages, and copy personalized pitch emails.
TikTok Calculator
Calculate rates for 60s dedicated videos, Spark Ads, and bio link packages.
Instagram Calculator
Price Reels, Story bundles, feed posts, and account reach multipliers.
YouTube Calculator
Benchmark 60s mid-roll integrations & dedicated video review pricing.
Facebook Calculator
Price Facebook Reels, video sponsorships, and Meta cross-posting bundles.
Calculate Your Brand Deal Rates Instantly
Select your platform, enter average views, choose your niche and deliverables to generate a fair rate range.
Benchmark Example Rate
TikTok · Beauty niche · 10,000 average views · US/Canada audience
Configure Your Rate
Your accounts
Toggle the platforms you want in your package. Configure metrics for each active account.
TikTok
YouTube
Deliverables
Tap or click to add items to your package.
Package Basket
Tap items above to add them here
Estimated Rate
$90 – $216
Base rate: $90 – $216
Saved locally in your browser — no account needed
Outreach Pitch
What is SponsorJuice & How Does It Work?
SponsorJuice is a free online rate calculator designed for micro and mid-tier content creators on TikTok, Instagram, YouTube, and Facebook. Our formula multiplies average video/reel views by platform-specific CPM coefficients, scaling for content niche and target audience geography.
2026 Baseline CPM Coefficients
Per view baseline range before niche & geography multipliers:
- TikTok CPM
- $0.005–$0.012 ($5–$12 CPM)
- Instagram CPM
- $0.007–$0.015 ($7–$15 CPM)
- YouTube CPM
- $0.015–$0.035 ($15–$35 CPM)
- Facebook CPM
- $0.005–$0.013 ($5–$13 CPM)
Example Rate Calculations
Beauty niche · 10,000 avg views · US/Canada audience:
- TikTok 60s Dedicated Video$90 – $216
- Instagram Reel + Story Bundle$126 – $270
- Facebook Reel Sponsorship$90 – $234
- YouTube 60s Integrated Read$270 – $630
Why Creators Use SponsorJuice
Instant Rate Quotes
Static HTML loads in milliseconds. Adjust views, niche, and deliverables to calculate fair rate ranges instantly.
Deliverables Package Builder
Combine dedicated videos, Stories, bio links, and usage rights into custom multi-deliverable packages.
Copy-Paste Pitch Generator
Generates personalized outreach email templates that update automatically with your metrics and calculated rates.
Latest Creator Guides & Rate Studies
Practical advice on pricing, pitching, media kits, and sponsorship contract terms.
Facebook Reels Sponsorship Guide: How Creators Earn from Brand Deals in 2026
Comprehensive guide to pricing Facebook Reels and video sponsorships. Discover Facebook CPM rates, audience demographics, and bundle strategies.
How to Build a Creator Media Kit That Lands 5-Figure Brand Deals
Learn how to structure a professional creator media kit. Discover key audience metrics, rate deck presentation, and template examples to win brand sponsorships.
7 Must-Have Sponsorship Contract Terms Creators Should Never Ignore
Protect your business with essential brand deal contract terms. Learn about exclusivity clauses, usage rights, whitelisting, payment terms (Net-30/60), and revision limits.
Micro-Influencer Sponsorship Rates: How to Price Brand Deals Under 50k Followers
A practical guide for micro-creators with 5,000 to 50,000 followers. Learn how to price sponsorships, leverage engagement rates, and land your first paid brand deals.
YouTube Sponsorship Rate Card 2026: Pricing Integrations & Dedicated Videos
Complete guide to YouTube creator sponsorship pricing in 2026. Learn average CPMs, how to price 60-second mid-rolls versus dedicated review videos, and channel benchmarks.
How Much to Charge for Instagram Reels — 2026 Pricing Guide
Instagram Reels sponsorship pricing for 2026. Compare Reels vs feed post rates, package deliverables, and calculate fair influencer fees.
Frequently Asked Questions
Is SponsorJuice free to use?
Yes, SponsorJuice is 100% free. All calculations, package builders, and pitch templates are fully accessible without any paywalls or registration requirements.
Does SponsorJuice store my personal data?
No, SponsorJuice runs entirely locally in your web browser. No follower metrics, view counts, or calculated rates are ever uploaded to any database or server. All history is stored purely in your browser's local storage.
How are creator rates determined?
Rates are estimated using standard industry CPM ranges. The formula multiplies average video/reel views by a platform coefficient, and scales the range using specific content niche and target audience geography factors.
Does everything run in my browser?
Yes. SponsorJuice runs entirely client-side in your browser. All calculations happen on your device without sending metrics to our servers. Saved history persists in local storage until you clear it.